We drive clarity and cohesion across Collo Group by aligning three distinct identities under a refined, flexible architecture. The parent brand anchors the system, while Colab Health and Colloquy each hold space for their unique purpose, offering healthcare collaboration and behaviour change consultancy. Our strategic approach lets each brand stand alone, while still feeling part of a well-considered whole
Rather than inventing a new name, we created Collo, a parent brand that ties Colab Health and Colloquy together with clarity and intent. It brings simplicity and structure to the group, while allowing each arm to retain its voice: Colab feels clinical and calm, Colloquy expressive and engaging. The system balances hierarchy with flexibility, uniting the group without diluting its parts.
The Unifying Brand
At group level, we created Collo as a brand that connects people, organisations, disciplines and ideas. The identity is clean, direct and quietly confident. The name stays simple. The visual system focuses on connections: lines, circles, intersections. Typography is modern and unfussy, allowing the brand to support rather than overshadow its sub-brands. Photography plays a vital role. We use a distinctive editorial style that conveys the serious nature of unmet patient needs in a human, emotive and premium way. It avoids cliché, instead capturing real moments with clarity and compassion helping the brand speak to decision-makers with both impact and credibility. A calm colour palette and restrained tone of voice reflect Collo’s role as a trusted umbrella, setting the standard while letting the other brands shine in their own space.
Putting patients at the centre, and keeping them there
Colab Health is a healthcare innovation agency working with life sciences clients to elevate the patient voice. We helped refine their identity and communications to better reflect their mission: tackling unmet needs with empathy, evidence, and creativity. The result is a brand that feels human and credible, giving their work the authority it deserves, while keeping patients front and centre.
A principle that holds the whole together
Every brand system needs a centre. A place of focus and meaning from which everything else flows. For this group, we anchored the identity around a unifying principle inspired by the mandala, a symbolic form where all elements circle and support a shared truth. We studied traditional mandala structures, then carefully redacted and modernised their language, simplifying them into accessible, abstract forms. This gave us more than a design device; it created a visual and emotional centre where unmet patient needs are acknowledged, held, and addressed. From here, each brand could express its own tone and purpose, but always return to the same idea: that meaningful change starts when you focus on what matters most.
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(2016-25©)
