For the Love of Data
Inigo’s data-first culture isn’t just a claim, it’s the engine behind everything they do. We worked with them to define a positioning that captured this unique mindset: For the Love of Data. More than a line, it’s a declaration of intent, framing data not as cold or clinical, but as a powerful, human tool for better underwriting. Clear, confident and quietly emotive, it’s become the strategic thread running through the brand.
For People Who Think in Data
The Insight Hub is Inigo’s platform for sharing market intelligence, risk trends, and original thinking created to deepen relationships with their most valued clients and brokers. Built in partnership with internationally renowned infographics and insight publisher Visual Capitalist, the Hub combines sharp editorial with a visual experience designed to make complex topics compelling and easy to grasp. We helped shape the strategy, structure the content, and bring the whole platform to life in a way that reflects Inigo’s data-first, human-led brand. With interactive polls, regular analysis and standout visuals, it’s become an unmissable touchpoint for Inigo’s growing audience and a smart, scalable expression of how the business thinks.
A Different Perspective on Risk
Inigo’s logo carries a quiet idea at its core, the use of negative space to suggest an alternate perspective. It’s a subtle nod to how Inigo approaches risk: looking beyond the obvious to find what others miss. The letterforms are strong but unshowy, with balanced geometry that feels timeless. It’s a mark that's built to last, and made to mean more the closer you look.
After an extensive search spanning several months across the globe, we handpicked the first risk ambassadors - extraordinary individuals who epitomise Inigo’s core values and share a profound connection with their mission and unique perspective on risk.
The Inigo Risk Ambassador campaign was crucial in achieving standout for the new brand by dramatising Inigo's mission to surface the science of risk wherever it may be found. The campaign enabled us to tell compelling, unique stories that no other insurance company would tell, showcasing a boundless appetite for calculated risk. This innovative approach for the industry positioned Inigo as unique, energetic, unfussy and challenging, emphasising their commitment to understanding and embracing risk in hitherto unprecedented ways.
Calculated Descent
Working with Tim Howell meant getting as close as possible to a life lived on the edge and understanding the meticulous mindset behind it. As a former Royal Marine turned pioneering wingsuit BASE jumper, Tim doesn’t just chase adrenaline, he calculates it. For our three-part documentary series with Inigo, we followed Tim from mountain ridges to mental preparation, exploring what it takes to step off a cliff and into the unknown. Every jump is a product of discipline, planning and a deep respect for risk, and our films set out to capture that, frame by frame.
Shooting at -17° in Finland
Filming Johanna Nordblad is unlike filming anyone else. A world-record-holding ice water freediver, she approaches extreme conditions with a quiet, meditative focus and an unwavering respect for risk. Beneath frozen lakes, every breath is a decision, every second a study in control. Capturing her story meant more than just pointing a camera, it meant entering her world of stillness, precision and inner strength. What emerged is a portrait of calm in the face of cold and a powerful metaphor for how the boldest risks often require the deepest clarity.
This Is How Inigo See the World
Inigo see the world through data: every risk, every pattern. As the brand evolves, we’re crafting a new visual language that captures that perspective. Sculptural 3D forms. Data rendered as objects. A stripped-back, high-definition world where numbers take shape and meaning. We're hoping it's a brand that shows how Inigo thinks: differently and always a few steps ahead.
Next projects.
(2016-25©)
