Making Animal Health Impossible to Ignore
Their unwavering commitment is reflected in our distinctive branded content that ensures Zoetis' pioneering portfolio of medicines, vaccines, diagnostics, and tech captures the attention of the veterinarians, livestock farmers and pet owners dedicated to animal wellbeing. By crafting comprehensive, compelling campaigns that span social media, print, and online channels, we aim to help Zoetis take their industry by the scruff of the neck and enhance animal care worldwide.
Equine
EHVRY Moment Matters
Equine herpesvirus (EHV) is highly transmissible, spreading through breath, contact and close proximity. To help Zoetis raise awareness and increase vaccination uptake, we created a visually distinctive campaign highlighting the invisible risk of respiratory transmission. From print to digital, each asset is designed to cut through, reinforcing the need to vaccinate every six months and protect horses before symptoms appear.
Protection that Brings Pets Closer
From parasite prevention to product preference, our work in the parasitics space champions what matters most: trust, ease of use, and the bond between pet and owner. Campaigns like Nothing Should Come Between Them reframe the Stronghold Plus proposition around physical and emotional closeness, communicating low-volume, glove-free application in a way that’s both practical and heartfelt. Every execution blends scientific clarity with warmth and connection, helping Zoetis tell a more human story across digital, print, and in-practice materials.
Comfort, Clinically Proven
Winner of the VMA Advertising Campaign Award, Comfort is… celebrates the carefree joy of dogs living free from the burden of itch. Created to defend Zoetis' market-leading position in canine dermatology, the multi-phase campaign combined emotive storytelling with a high-frequency mix of print, digital and targeted online pharmacy advertising to engage clinicians across every channel. By reframing itch relief as a life-changing outcome, the campaign reinforced a simple message: think derm, think Zoetis.
What Keeps Them well keeps Farmers Going
From IBR to fertility and beyond, our ruminant campaigns bring clarity to complex challenges. Working closely with Zoetis, we’ve developed communications that respect on-farm realities, support vet conversations, and help farmers make informed, confident choices. Whether tackling endemic threats or encouraging proactive vaccination, we’ve helped cut through the noise with bold, focused creative that earns attention, and drives action.
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(2020-26©)
