Zoetis.

Zoetis.

Introduction

Introduction

The world’s leading animal health company, providing medicines, vaccines and diagnostics for vets and farmers. As leaders in their field, Zoetis’ sole purpose is nurturing our world by providing innovative animal care. It’s a cause that’s close to our heart.

Year

2025

Industry

Animal Health

Scope of work

/

Full Service

Timeline

2018 - Present

Introduction

The world’s leading animal health company, providing medicines, vaccines and diagnostics for vets and farmers. As leaders in their field, Zoetis’ sole purpose is nurturing our world by providing innovative animal care. It’s a cause that’s close to our heart.

Year

2025

Industry

Animal Health

Scope of work

/

Full Service

Timeline

2018 - Present

Approach

Approach

Approach

Making Animal Health Impossible to Ignore

Their unwavering commitment is reflected in our distinctive branded content that ensures Zoetis' pioneering portfolio of medicines, vaccines, diagnostics, and tech captures the attention of the veterinarians, livestock farmers and pet owners dedicated to animal wellbeing. By crafting comprehensive, compelling campaigns that span social media, print, and online channels, we aim to help Zoetis take their industry by the scruff of the neck and enhance animal care worldwide.

Equine

Equine

Equine

EHVRY Moment Matters

Equine herpesvirus (EHV) is highly transmissible, spreading through breath, contact and close proximity. To help Zoetis raise awareness and increase vaccination uptake, we created a visually distinctive campaign highlighting the invisible risk of respiratory transmission. From print to digital, each asset is designed to cut through, reinforcing the need to vaccinate every six months and protect horses before symptoms appear.

Parasitics

Parasitics

Parasitics

Protection that Brings Pets Closer

From parasite prevention to product preference, our work in the parasitics space champions what matters most: trust, ease of use, and the bond between pet and owner. Campaigns like Nothing Should Come Between Them reframe the Stronghold Plus proposition around physical and emotional closeness, communicating low-volume, glove-free application in a way that’s both practical and heartfelt. Every execution blends scientific clarity with warmth and connection, helping Zoetis tell a more human story across digital, print, and in-practice materials.

Dermatology

Dermatology

Dermatology

Comfort, Clinically Proven

Allergic dermatitis and chronic pruritus are two of the most common, and frustrating, conditions in canine dermatology. Through trusted, evidence-led therapies like Apoquel and Cytopoint, Zoetis offers a simple route to long-lasting relief. Our campaign put the focus where it belongs: on the pets who get their bounce back, and the clinicians who make it happen. From concept to photography, everything was designed to capture what comfort really looks like.

Ruminants

Ruminants

Ruminants

What Keeps Them well keeps Farmers Going

From IBR to fertility and beyond, our ruminant campaigns bring clarity to complex challenges. Working closely with Zoetis, we’ve developed communications that respect on-farm realities, support vet conversations, and help farmers make informed, confident choices. Whether tackling endemic threats or encouraging proactive vaccination, we’ve helped cut through the noise with bold, focused creative that earns attention, and drives action.

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Client Services Director

at twcreative®

Erica Francis

twcreative®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a Brand identity, website, or marketing campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial meeting, we’ll provide you with a detailed plan and timeline.

Client Services Director

at twcreative®

Erica Francis

twcreative®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 twcreative®

Let’s talk.

Tell us about your project—whether it’s a Brand identity, website, or marketing campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial meeting, we’ll provide you with a detailed plan and timeline.

Client Services Director

at twcreative®

Erica Francis