GIQuest, a fusion of gastrointestinal health and rapid insight
The campaign identity, “From hidden to found in minutes”, comes to life with striking visuals of dogs and cats camouflaged in their environments, a clear metaphor for how GIQuest reveals what is otherwise invisible. From packaging to trade advertising, we carefully crafted a cohesive suite of launch assets that are bold, beautiful and memorable..
GIQuest was a milestone for Carus and a chance to establish credibility
The campaign didn’t just give the business a strong start, it laid the foundation for sustained brand recognition, positioning them as an innovative, trusted partner to the veterinary industry for point-of-care diagnostics and beyond. Watch this space for more new-to-market product collaborations.
Next projects.
(2016-25©)
