Man wearing multiple caps stacked on his head, symbolising multitasking and versatility in creative roles, against a bright blue background.
Man wearing multiple caps stacked on his head, symbolising multitasking and versatility in creative roles, against a bright blue background.
Man wearing multiple caps stacked on his head, symbolising multitasking and versatility in creative roles, against a bright blue background.

Aug 10, 2025

The Jack Method

Why switching roles, shifting gears, and wearing too many hats might just be the sharpest creative discipline of all.

Laura Jones

Account Director

Aug 10, 2025

The Jack Method

Why switching roles, shifting gears, and wearing too many hats might just be the sharpest creative discipline of all.

Laura Jones

Account Director

At twcreative® we work across disciplines because we care about the whole picture. Strategy, design, writing, production. We shift roles so the work keeps moving, and no detail gets left behind.

We’ve all heard the line: “Jack of all trades, master of none.”

But what if that’s exactly what the work needs?

At TW, no one does just one thing.
We shift gears hourly, between design, strategy, writing, production, steadying the client, and untangling the inevitable knots.
It’s not always neat. It’s rarely linear.
But it keeps us sharp.

There’s no autopilot here. No default mode to fall back on.
Every switch around requires presence. Curiosity. A willingness to stretch.

And yes, we sometimes envy the specialists.
The ones who go deep, who know their lane.
But there’s a different kind of craft in moving between worlds.
Pattern-spotting. Making things click.

That’s what we do.
Not perfectly. Not predictably.
But always with care.

Because for all the hats we wear,
they sit on the same head.
The one thinking about what’s best for the client.

Let’s keep in touch.

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twcreative®

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© 2025 twcreative®

Let’s talk.

Tell us about your project—whether it’s a Brand identity, website, or marketing campaign.

Quick response.

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Clear next steps.

After an initial meeting, we’ll provide you with a detailed plan and timeline.

Client Services Director

at twcreative®

Erica Francis

twcreative®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a Brand identity, website, or marketing campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial meeting, we’ll provide you with a detailed plan and timeline.

Client Services Director

at twcreative®

Erica Francis

twcreative®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 twcreative®

Let’s talk.

Tell us about your project—whether it’s a Brand identity, website, or marketing campaign.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After an initial meeting, we’ll provide you with a detailed plan and timeline.

Client Services Director

at twcreative®

Erica Francis