Over to Alex...

How did I end up here?

Starting my career as an artist in Sydney, Australia, I never imagined I'd one day be in the UK working on communications about vaccines for cattle.

But perhaps that's the life of a designer. Career paths are rarely linear. Mine has taken me from the arts to wedding stationery, pop-up experiences, healthcare communications and now into the world of animal health.

I'm certainly not arriving as a veterinary expert. My experience with the animal world probably goes as far as binge-watching Clarkson's Farm. But maybe that's exactly the point. Every new industry brings a new language to learn, and I love the challenge of getting under the skin of complex subjects and turning them into something people can easily understand.

Sometimes a fresh perspective is an advantage. Coming in with curious eyes means asking questions, challenging assumptions and finding new ways to communicate information that experts know inside out.

Throughout my career, I've found that good design isn't about knowing every technical detail from day one. It's about listening, learning quickly and collaborating with experts to communicate their knowledge effectively.

I'm looking forward to being thrown in at the deep end, learning from the brilliant team at twcreative® and seeing where I can add value in an industry that's completely new to me.

That's the kind of energy we love at twcreative® — curious, quick to learn, and not afraid to ask "why do we do it like that?"

Welcome to the team, Alex. We can't wait to see you shine!