I didn’t think I’d end up working in a creative agency.

If you’d asked me when I was younger, I’d probably have told you I was going to be a forensic scientist. A slightly ambitious plan, given I was always far more of a humanities student than a science one.

Still, life has a habit of taking you somewhere different to where you first imagined.

I graduated in 2009, right in the middle of the financial crash. Which, for anyone entering the job market at the time, was less than ideal. Every role seemed to want experience. But to get experience, someone had to give you a chance first. And not many people were in the mood for taking chances.

My dad owned a small creative agency, so I started working there. At first it was simply the opportunity in front of me. But it also felt strangely natural. I’d grown up around that world.

I remember visiting the office as a teenager and thinking my dad had the best job imaginable. There was always energy about the place. Interesting people. Busy conversations. Creative chaos. No one wore suits. Music was always playing.

And then there were the Ben & Jerry’s freezers. They were a client, and the freezers got restocked every month. My friends thought this was unbelievable. To be honest, so did I.

Back then I wasn’t paying much attention to the actual work. I was there for the ice cream and the excitement of being somewhere that felt nothing like a normal office. Then, due to the no-one-hiring-graduates situation, I started working there properly. And I got to see what agency life really was.

Fast-moving. Unpredictable. Often challenging. Never dull.

One minute you’re helping a business work out who they are. The next you’re solving a completely different problem for a completely different client. Every day asks something new of you.

Being agency through and through gives you a connection to the work that’s hard to explain. You understand that creativity isn’t fluff. It isn’t decoration. Done properly, it helps businesses grow. It gives people confidence. It turns ideas into something real. It solves problems that don’t always arrive neatly written in a brief.

That still matters to me.

I still love the buzz of a new project. The early conversations. The moment something clicks. The process of turning uncertainty into clarity. I even have some affection for the chaos. Tight deadlines, shifting priorities, feedback that creates three new questions for every one it answers.

That’s what I bring to every client relationship at twcreative®. The experience, yes. But more than that, the conviction that creative work, done properly, changes things.